
Daniel Álvarez
I'm a UX Designer based in Barcelona with 8 years of experience designing B2B SaaS and enterprise products for international teams.
Main Experience
Cotecna Inspection
BARCELONA · Dec 2020 – PresentUX & Product Designer
Currently leading the end-to-end design of complex enterprise products, aligning product and engineering teams, and consolidating design culture across the organization.
AXA Assistance (Via K-Lagan Consulting)
BARCELONA / PARIS · 2019UX Consultant
Part of a full UX team, contributing to design and research across client-facing applications and internal services.
Zurich Insurance (Via IAP Solutions / Accenture)
BARCELONA / ZURICH · 2018UX Designer & Facilitator
My first experience abroad, facilitating design thinking and innovation workshops for an innovation program.
EUIPO (Via Deloitte)
ALICANTE · 2016UX Designer
First UX role, design support for the digital services of the European Union Intellectual Property Office.
Earlier roles
MADRID· 2011 – 2016Graphic Designer & Front-End Developer
Before focusing on UX design, I built a background working in different roles for various digital agencies and marketing departments.

A little about me...
I studied Audiovisual Communication in Madrid, always seeking to participate in short films, amateur videogames, and other creative projects. There I found how much I enjoy collaborating with others and building things together. My first professional role was as a graphic designer and web developer: it gave me valuable skills, but I wanted to contribute to something bigger than just delivering outputs.
In 2016, a fortunate opportunity introduced me to UX Design, and it was an instant match. I found a discipline that connects my skills as a designer with the collaborative spirit I experienced in the audiovisual industry. It provides an opportunity to work closely with both engineering and business teams around the world, sharing ideas and contributing towards a common goal.
I moved to Barcelona to fully commit with this profession and after different projects, I consolidated my role as a Senior UX Designer at Cotecna, leading design across the organization and collaborating with international teams.
More recently, AI has become an important part of my design process. In a continuours learning process, I have developed a range of custom workflows, agents, and tools that help others work in a more design-driven way. I go into more detail in Designing with AI.
Outside of work, I enjoy life in Barcelona, the city I chose to build my future in. I am passionate about basketball, stand-up comedy, and continuous learning in all its forms.